How Will Ron Burgundy Fit Into The Modern World With His New Podcast? Its just a disconnect.
The Ron Burgundy Podcast - Podcast Addict When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Thats not really how it works. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Big Money Players and iHeartPodcasts. Into the whole thing? Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. It kind of never went away, but now were back to this again. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. I want you all to download the iHeartRadio app. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Ron Burgundy: Host, Writer, Executive Producer. I think its high attentiveness at scale with partners that weve been able to maintain so far. Dynamic ad insertion and geo-targeting made lots of stuff possible. Launching in early 2019, the podcast will be co .
Google Podcasts - The Ron Burgundy Podcast Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel.
The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. I dont see it in podcasting, and maybe thats why Im not super concerned. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Yeah. That feels obvious to me. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. I dont know that it needs innovation. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. We do all kinds of advertising models with Malcolm and his team.
Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast Radio is a more ruthless industry than podcasts. Were also co-producing a slate of whole new stuff. You mentioned that you had experimented with subscriptions. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. We have experimented with Jun Group across the years. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. One was just investment. The Ron Burgundy Podcast. Its not mutually exclusive, first of all. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. In fact, it was always there, but now it has exploded.
Washington state rescue mission sues over hiring restrictions, says Introducing: The Ron Burgundy Podcast Season 5 Its a lighthearted nightmare in here, weirdos! Ill end on this. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are.
Reviews for The Ron Burgundy Podcast | Podbay A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Is that how it goes when you talk to these folks? "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Its a massive amount of the stuff we take in and that we call the media. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. His last remarks drew laughter and claps from co-workers. You came to it through an acquisition. 246 episodes totalling 170 hours, 51 minutes. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Are you open to video? There is a product lead; Uta Knablein is our chief product officer. Each. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. We run billions of podcast impressions in a month to promote our own shows and our partners shows. The Ron Burgundy Podcast. I struggle to see something broken with this. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Just before we started, I was looking at your website. You should start one. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Eighty million a week is the more interesting stat to me. I dont see a reason. Anderson .Paak agrees to do the podcast. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. iHeart recently restructured and you became the CEO of a formal division. Its also how we got here. This thread is archived
NFL, iHeartMedia teaming up to launch podcast network Its not the kind of game that is usual in this industry. Ron Burgundy is going live in the next season of his iHeartMedia podcast. I only say this to you because thats how we do that sale. One is called the multi-platform group. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. We havent even discussed the trust issues that are very real on social media. Two really different examples. Thats my only fear with video. Will Ferrell has started a podcast as the character he played in the movie of the same name. Just simplicity. See omnystudio.com/listener for privacy information. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . The math works out with subscription, but Im not sure how it works out with advertising. We tell stories through human conversation, more than anything else. That is technically a long tail show. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Join America's favorite . The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Theyre just audio podcasts and thats awesome. Thats probably how I think about it. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting.
The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. In some part, because of what Apples moves are, but its getting harder. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! No, because podcasting is a decentralized medium insofar as its distribution is concerned. We give a ton of in-show podcast promotion as well. Josh and Chuck have you covered. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Ill give two answers. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Ive listened to you in the past. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Aren't. Real. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. He was like, I believe in this medium. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. The last thing Id say is more of a human thing.
Dermot Murnaghan signs off from Sky News by referencing Anchorman film Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. On iHeart Media.
The Ron Burgundy Podcast on Amazon Music It was a smart move on their part to buy a company like HowStuffWorks.com. This one was definitely very real. That was my next question there. Not great. You have an ad load that is light. A bonus episode that somehow escaped the vault. The third thing they let us do was have a sales team. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Yeah. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Then if they want to, we launch their podcast with iHeart Podcast Network. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too.
By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Because if youre launching new stuff, youve built the archive, you built the library. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Im going to get in trouble too, just like you are. I really just keep going back to this notion that its perfect the way it is. Are you converting off the radio? I know that sounds crazy. So far, that is all we know, which is a shame. Both are completely okay and actually really perform well. Its incredibly collaborative. Theyre not in charge, right? I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. These are marketers who are usually really good at this stuff like really good. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Hes fantastic. God DAMN that Ron Burgundy podcast sounds awful. Its a great question, because Ive been on both sides of that. Radio and podcasting have very different constraints. Barlow is a writer and producer on the show as well as. What is the audio drama today? Whats your best TikTok meme? I can test exclusive or windowed content there. Our partners at Work x Work. You dont?
Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Nothings perfect, but its pretty close to perfect. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. First of all, search engine optimization, period, is a version of what youre talking about. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Itd be like being able to walk away with your channel. Its called Hot Pod, written by our very own Ariel Shapiro.
The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table.
The Ron Burgundy Podcast: Hard Questions - YouTube People trust podcast content more than they trust what they see on social media by like 60 percent more. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Inside iHeartMedia, its an audio company. This is very unique. So we launched a company together. Malcolm Gladwell has an existing slate of shows. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Thats what it sounds like. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. All of our attention is on audio now because of podcasting. I have to say people are very excited to hear from you today. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You could also say that you have a division that might be declining and a division that might be growing at a faster rate.