Id love to hear from you! They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Think about why you are choosing these words and how they relate to your brands values. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. Denise Duffield-Thomas - Lucky Bitch. BrandYourself Blog | ORM and Personal Branding. For what it's worth, my one word might be capturing the spirit of yours--"Elevation." for your long-term career development. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. You dont want to come across as inauthentic or self-serving, so use them sparingly. I work with creative women who have a . 300 satisfied clients so far.". Its the essence of who you are, distilled to just a few words. Consider if you have Personal Branding is the process of establishing yourself as a thought leader in your industry. and true to yourself so that your personal brand is the real you. Diego Granados doesnt just say he works well with different teams with his personal branding statement example he also explains why. On the web, you have much more control over perceptions because people will judge you solely based on what's . The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. Protected. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. What three words describe your personal brand? When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. , but they can definitely support it. Dont say youre the best or a leader in the field of unless you actually are. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. Contact us and let's discuss your ideas! Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. here are some suggestions of words that I highly recommend leveraging. Go through a variety of filters to zero in on the leads you want to reach. But I believe it is better to wait for the right person than having to do it all over again. As a result, I created an infographic to highlight how people position their brand in ONE word. Consider Your Brand As A Personal Relationship. So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! It can make a significant difference in short-term job searches. If you want to download this list as a PDF, you can do that right . For the past 15+ years, I have been . Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. While this doesnt describe what I do, it describes where I add value. The 3 words that describe me the best are patient, intuitive, and multi-tasker. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. your personal brand. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. Your post has given me clarity to define my personal brand statement. If you look at any strong personal branding statement example you will find that this is the main focus. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Required fields are marked *. Thanks for this article and thought process. If they also used similar words to describe your freelance personal brand, then you're already on the right track. co-worker or a difficult client and how you have handled it professionally. This represents your point of differentiation. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. 10 Bold Personal Brand Statement Examples. Or even a "great" voice. It is tempting to exaggerate your abilities, but this is not the place to do that. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . Unambiguous. Aaron Ward. That's simple, succinct, and it's enough of a teaser to get a response like: "Wow, tell me how you do that.". Why? You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. I also ask the additional question from the employer perspective: How would an employer If you want to win on LinkedIn, take that personal branding statement and show it off. Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. You should be respectful of their time and yours. and overcome those trials and tribulations that will resonate with prospective employers The second piece of information I ask is: Explain why This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. Your personal brand is how you promote yourself. Which words best describe what your brand must convey? Should you use personal brand adjectives? Get help for patent invention InventHelp experts. Highlight something that demonstrates your unique, and likable qualities. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. There are no two ways about it. Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. Youre a builder of communities with your weekly newsletter, really? 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. 2 . Odds are, you probably are one yourself. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. My word is Impact. Dont procrastinate creating your statement. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. Feeling something else? For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.. This helps you figure out who you are, what you stand for and where you add value. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. Examples of brands: Coca Cola, Nike, Gong. These are all admirable qualities to have, so take pride in the 3 words you choose. it comes to a grey area that you have never been exposed to. This can help you guide your answer to one that is relevant to the job while still being true to yourself. Have data-backed and tactical advice to share? Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. 8. And if your feedback comes back different from your words, you need to fix or adjust. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. Instead, highlight words that represent your personal, authentic brand. ethics but could advance someone elses interests. You see, this query is a great way to define your brand. How did you come up with this methodology? Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Picture Credits: Nike. The Brand (obviously). Successful branding involves just three steps: Identify your Brand Attributes: Identify what makes you different from your peers and competitors. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. Justin McGill posted this in the Sales Terminology Category on December 1, 2021 Last modified on June 8th, 2022, Home Choosing the Perfect Personal Brand Words. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. Frankly, it can make all the difference in short-term job searches as well. these 5 words describe you both professionally and personally. Words cant create a personal brand for you, but they can definitely support it. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. If you find you are someone who gets things done and makes things happen your one word points to Drive. I do always seek to create, sustain and be in harmony. This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . A brand is an intangible marketing or business idea that helps people identify a company, product, or person. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Hi there, I'm Juls! I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! 1. I wonder if you see that pattern, too. The goal here is to find one or two things that separate you from your competition and make you unique. Happy personal branding and finding your ONE word that communicates your value! The first step to building your personal brand is knowing yourself and your personality. Youre a builder of communities with your weekly newsletter, really? Think of your clothing, hair/makeup and accessories as your 'packaging'. Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . Goal-oriented 1 . Take a look at this example in which someone calls herself an influencer of change.. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Consider how you have had to come up with Plan :). We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. when it comes to specific tasks and projects, but also in daily relationships That's your invitation to elaborate on your 30-second elevator pitch. Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. To learn more about DocStation, visit https://docstation.co/features/medication-therapy-management. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. Start Online. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. For example:I help high net-worth entrepreneurs strategically invest so they can spend more time doing what they love and less time worrying about their money. But even more than that I seek to inspire and lift people and processes up. Fatma Repha From Thrifty Phat. Brevity begets precision. 3. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Define who you are. . As a product manager I have to wear different hats every day and I excel at working cross-functionally. If you have the wrong leadership brand for the position you have, or the. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. However, as with most things, its far more effective to keep it simple then to overload people with a lot of information that can take away from where you really add value. It will save you time and effort while achieving your goals of growing your personal brand. Aware. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. We all want to level up in life. However, a personal brand statement is just fluff unless you align your actions with it. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. How did you apply your resourcefulness Hard-working 2 . I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive VA. Words to Describe Your Brand. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. Be sure to take note of those too and choose words are a great fit for your brand and your business. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event.