Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. People. (4 Hours), COMM4102. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. (4 Hours). Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Emphasis is on practical development of skills and evaluation of talent and potential. COMM3330.
Communications Specialist in Boston, MA for Northeastern University Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Going-to-market topics include managing value-added resellers and distributors. Personalize your path. Emphasizes families of color, families with LGBTQ members, and solo parent families. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Crisis Communication and Image Management. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. (4 Hours).
Communication Studies (COMM) < Northeastern University Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. (4 Hours). Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Full-Time. (4 Hours). Northeastern University
Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers.
Home | Northeastern Illinois University (3 Hours).
Northeastern University hiring Associate Director - Marketing Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow.
Contact - Northeastern University External Affairs Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. (4 Hours). What do you think? Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Offers elective credit for courses taken at other academic institutions.
International Village Marketing And Communications | Acella Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Voice-Over Artist. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . This role is integral in the launch of programs for all assigned colleges. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. (4 Hours). Students are given an historical perspective and a state-of-the-art analysis. Dark Side of Interpersonal Communication. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). | Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. (1-4 Hours). Explore Our Degrees Gather Here. COMM3200. Quantitative Analysis of Consumer Data. COMM3655. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Studies the importance of customer insights to business success.